Ask yourself this question - What would you attempt if you knew you could not fail? If everything you do would always be successful, would your decisions be any different?
With the creation of new VC firms and billion-dollar exits of technology companies, being an entrepreneur has somewhat become a status symbol for many - for all the wrong reasons. This question aims to bring us back to how we really define success.
These days, we hear stories of companies going IPO or being purchased for billions of dollars so often that it feels like that's the definition of success. Getting huge fundings from venture capital firms became the new acknowledgement that what you're building is a meaningful and successful business. Has our perception of success been so affected by the news so much that we forget the real reasons why entrepreneurs exist?
The next time you come up with a business idea, ask first - not how big the market is, but how much a dent you'll make in the universe with it. Do also keep in mind that what you do has be aligned with everything you believe in first before you can build a business which will make a difference to others.
So what would you attempt if you knew you could not fail?